BMW 7

BMW INDIVIDUAL _7 SERIES – TVC

THE JOB: Highlight all the unique attributes of spirit of the BMW 7 series
CONCEPT: Elevate and amplify to address all senses
BIGGEST CHALLENGE: The owl
WOW MOMENT: Watching the zen calligraphist performing
SPOTLIGHT ON A PROP: xxx

credits:
Storz & Escherich, production
Specter Berlin, director
Pascal Remond, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Car care
Special props
Visual effects